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The Path Ahead, Reimagined.
Every life is a journey — and every journey deserves a trusted guide. We are unveiling a new name and refreshed brand for our credit union — and we couldn’t be more excited about this next step in our journey.
This rebrand reflects who we are today and where we’re headed tomorrow. It honors our legacy while positioning us to better serve our members and communities for decades to come. While our name and look will evolve, one thing will never change: our commitment to you.
We are proud to introduce our new name: Paseo Credit Union. [LOGO] + PSA BRAND VIDEO
“Paseo” is the Spanish word for walk or promenade: a calm, steady journey marked by progress and purpose. Rooted in our Pasadena heritage, the name honors where we’ve been while embracing the vibrant diversity of the community we serve. It symbolizes the everyday path our members take toward financial wellness step by step, milestone by milestone.
While our name is evolving, our mission remains the same. Here is a personal message from James Chang, CEO.
[CEO VIDEO]
As a community-chartered credit union, we continue to serve every walk of life from young adults opening their first account, to families purchasing a home, to retirees planning their next chapter. Financial wellbeing is not a breathless sprint. It’s a steady path forward, guided by wise choices, thoughtful planning, and trusted relationships.
That’s why our promise remains:
With You Every Step of the Way.
Paseo represents more than a new look. It reflects how we serve side by side, hand in hand, forward together. We are committed to providing ongoing guidance, education, and support so every member can move ahead with confidence — today, tomorrow, and for every milestone ahead.
What’s Changing?
Beginning Fall of 2026, you’ll begin to see updates across:
- Our website
- Online and mobile banking
- Branch signage and materials
- Emails and member communications
- Cards, statements, and more
These updates will reflect our new name, logo, and visual identity — a look and feel designed to better represent the diverse communities we serve and the shared values that unite us.
Important to know: These changes will not happen all at once. Beginning in October, you’ll see a gradual rollout over time across our digital and physical spaces as we thoughtfully transition to our new name. Taking a phased approach allows us to ensure a seamless, smooth experience for our members every step of the way.
You may notice both our current and new branding appearing side-by-side during this transition period — and that’s completely normal.
We’re excited to take this stroll forward together. Visit our Frequently Asked Questions page or click the button below to learn how this new chapter supports both current and future members, and what it means for you.
Who we are
Paseo Credit Union is a community chartered, financial services organization, dedicated to meeting the lifelong banking needs of the greater Pasadena and San Gabriel Valley region. We offer personable and accessible checking, savings, mortgage loan and digital payment products that empower our members to make greater strides in order to achieve their financial milestones.
Who we serve
While our name is changing to Paseo Credit Union, our community remains the same. There are no changes to who we serve or who is eligible to join.
We continue to welcome individuals who live, work, worship, and/or attend school in or around the communities that have always been at the heart of our story.
Communities we serve:
Alhambra, Altadena, Arcadia, Azusa
Baldwin Park, Bell, Bell Gardens, Bradbury
Citrus, Commerce, Covina, Duarte
East Pasadena, East San Gabriel, El Monte
Glendale
Huntington Park
Irwindale
La Puente
Mayflower Village, Maywood, Monrovia, Montebello, Monterey Park
North El Monte
Pasadena
Rosemead
San Gabriel, San Marino, Sierra Madre, South El Monte, South Pasadena, South San Gabriel
Temple City
Valinda, Vernon, Vincent
West Covina
We’re ready to walk this next chapter with you — steady, confident, and side by side. Join Paseo Credit Union today and become part of a community moving forward together. Click below to take your first step and be part of our exciting new journey.
Got more questions? Chat live with us or call (800) 445-7328. You can also send us a message here.